How Organisations benefit from Personal Branding

For many people the term Personal Branding is more about individual growth and personal impact and on the organizational level people do not believe much in personal branding. This comes from the perception that how an organization can benefit from personal branding of their employees.

I feel that the employees are the "walking advertisement" for any organization. Why not to think like this that a good way to increase an organization's positive reputation is to align it with someone who already has a positive reputation. If the employee is perceived as credible, authentic and talented then the organization's brand value increases incredibly. The same would work the other way around in terms of spoiling reputation. All of us would have at some point vowed not to work with 'a company' because either the sales personnel was unprofessional or customer care was disrespectful!

But the irony is that the organizations are more concerned in achieving the success for group and the mistake they make here is that they forget that this group is formed by collection of unique individuals who have their own set of skills, talent and ability which may or may not fulfill the organization's goals and brand promise.

For any organization its reputation is communicated by its employees. The customers perceive the brand of the company by its employees. If the employees lack external exposure, external connection, poor online presence; then the organizational scope to attract more business, partners, clients and customers also gets limited.

When employees successfully brand themselves as experts in an industry, both the employee and the employer can achieve measurable benefits.

Its much more expensive to get new clients than retaining existing ones.
The employer benefits:

• Improved brand perception that positively affect marketing goals
• Improve recruitment by becoming a more desirable employer
• Retention of high value employees
• Employees serve as brand champions increasing visibility
• Increased leadership development to decrease recruitment costs
• Less employee attrition
• Gaining competitive advantage
• Trend identification for new product development and sales opportunities
• Stronger collaboration with subject matter experts to increase efficiency

The employee benefits:

• Increased self esteem, peer recognition and confidence.
• Motivated and dedicated towards the organization and feeling of being special
• Future leaders within an organization can be identified and groomed
• based in part on personal branding results
• Enhances professional satisfaction

Power of "ME''

We really wonder why some people climb the ladder of success easily and quickly?
Why is it that few are the privileged one that things are much more easier to them?
Do you all really agree that probably they are few lucky humans having a big brain or more gray matter?
Whatever, the aim is to achieve success and appreciation in life....
What about Lateral thinking?  thinking out of the box, must have heard many times?
We are all bound to the so called boundaries which are set by the conditioning may be social, family, friends and above all the restricted perceptions we make about the things which are happening..

No doubt we create the limitations and wait for the D day to arrive for the accomplishments of the desires. Hard work and luck goes hand in hand but somehow if we could make our thinking process  controlled and free to the horizons then definitely the painted picture will be beautiful...
Think about it!! A small thing with deep impact   'Visualization'....

Visualization has that power to make you the real' You' , you always wanted to be. Visualize success you will be successful, visualize making a good presentation and you have done it..
Make a 'mark' and prove your worth . Along with it one thing which also matters a lot is self concept.
A clear self concept i.e. what you think as an individual about your being? Are you a self believer?
When you think positive then this positivity is your guide and shows the right path.

Positive self concept is your brand and value you add to your personality. You cater your inbuilt qualities for a productive outcome which also gives you an added advantage of projecting your power 'IMAGE'..
Trust and belief in self are the two key components of success , so make sure you don't miss the chance!!!!!

'Success is one part talent and nine part perseverance', so don't give up move ahead and reach the horizons.....

Why have Corporate Grooming Workshops??

Business is about first impressions and on-going interactions. Employees’ appearance, attitude, and behavior are direct reflections of your company and brand.
Image has an undeniable impact on your company’s success. And as your employees serve as ambassadors for your business the appropriateness of their Appearance, Communication and Behavior/ Etiquette is crucial.

Now the question arises whether Business Etiquette and Business Communication are really that important???

There is a growing field of solid research that can help you to show that etiquette is crucial.
Here are a few examples:

1. Research on etiquette by Will Felps revealed that having just one "jerk" (defined as someone violating norms of respect) in an office can reduce performance and productivity by 30% to 40%.
2. Another study showed that negative interactions with someone at work had five times greater impact on a person's mood than a good interaction. In other words, one bad apple can really bring us down.
3. A study of work teams with rude leaders showed that these teams failed to make progress -- and members vividly recalled the leader's rude behaviors, much more than his or her positive actions.

Proper etiquette and effective communication skills is now understood to be vital to career and professional growth, and it is important to personal growth as well. Integrating civility into your behavior allows you to stop worrying about what to do in complex social and business situations. When good manners become part of who you are, they provide a foundation that you can take for granted when you encounter stress and anxiety. More than that, etiquette helps you recognize the importance of other people and the ways in which you can be a presence without being a burden.

“Employees are the companies’ walking Advertisements”

First Impressions in Business are based upon few general things like:

1. Proper introductions mean being business savvy. Being good with introductions puts people at ease and shows that you have both finesse & leadership skills. 
2. Telephone skills can make or break your business
3. What to Wear: Business Formals and BUSINESS Casuals
4. Whether the fork’s in your hand or in that of an employee, the impression left by your dining performance can make or break a deal.
5. Correct  norms for gestures and body language in a business
6. Excellent Communication Skills
7. Appropriate Business English

---

Do You Have Employees Who Would Benefit From Business Etiquette and Business Communication Training? 
Then, we have the solution for all your needs. "my Áura" Image, Etiquette & Business Consultant, is a unique initiative and proud to introduce a unique corporate workshop on Business Etiquette and Communications.
“Polish your Skills” for corporate and can help you in producing your yourself and employee s as a complete package

Why it’s a must to conduct such workshops for every organization?
Successful companies groom their employees for internal growth opportunities. It’s about confident individuals who can represent your company and be ready to fully stand up to play a leadership role. It’s about employees making connections that foster profitable relationships. It’s about employees conveying a strong professional presence while being approachable.
Without a strong professional presence, your employees can not be effective negotiators or managers that confidently represent your company to higher levels of profit and productivity.
The entire workshop can also be restructured according to the need of your organization.

my Aura is always there in case you need any further information.
Please feel free to visit www.myauraimageconsultant.com or
contact us at: info@myAuraImageConsultant.com 

Handshakes: "Speak a lot about you"

Handshakes are used in greetings, meetings, introductions and day to day life situations. The way you shake hands speaks a lot about you as a person, your self Image you want to project, your authority, position and how friendly you are to bond with others confidently.

Few hand shakes which reveals what kind of a person you are..
1) Cold clammy hand  You are showing your nerves i.e you are nervous and this could be a let down to others.
Make sure your hands are dry and clean.
2) Bone crusher  Are you a breaking bone kind? making people wince when you shake hands shows that probably you are insecure..thus you try to overcompensate it by trying to one up the person.
3) Finger hook  You reach for someone's fingers instead of palm, shows you are indecisive and in a rush..
4) Limp Fish      Giving your hand partially like a dead fish shows lack of interest and shows insecurity and fear. You are not allowing him to know that you exist.
5) Two handed grip  It is a sign of friendship and informality . Men need to be careful about using this style with women, unless they are too familiar.
6) Fist Bump  Save it for your buddies outside your office.


Perfect Hand shake...
Best hand shake is when you stand up as the person approaches you or extending your hand when you are about two to three feet away. Extend your arm angled across your chest with your thumb side up and make a confident eye contact with a smile. Shake hands two to three times before letting go.
Give a firm hand shake and show your warmth and confidence. Hand shakes lead to the perceptions  made about you by others and are also responsible in creating everlasting ' First Impressions'. It also helps in building a rapport between the individuals so next time while shaking hands remember these simple pointers..

• Rise if seated ( both for men and women)
• Walk up to the person confidently.
• Keep your hands out of your pockets and keep your right hand free.
• Smile briefly but don't overdo it.
• Make eye contact but don't stare or look at your shoes.
• Face the person heart to heart.
• If your hands are clammy or wet, wipe them first with a handkerchief or tissue.
• Reach out your right hand with confidence and smile.
• Hand should be straight with thumb on top.
• Make palm to palm contact.

Hand shake is a very important element in communicating your personal image and intent. It speaks a lot about you as a person and what you think, so next time get ready to make an everlasting first impressions and reach the success in life.....

To know more about hand shakes like when  and when not to extend hand ? What to do when the other person is eating or his/ her hands are full?, When you meet some one of higher ranking? or what to do when you leave the house or the meeting gets over? or probably when you travel how about the international protocols? or when you face a female client /boss? For a detailed description contact 'my Aura' Image, Etiquette and Business Consultants.


my Aura is always there in case you need any further information.
Please feel free to visit www.myauraimageconsultant.com or
contact us at: info@myAuraImageConsultant.com

Exchanging Business Cards

Business card is an identity of the individual and about the work with which he or she is associated. It is an extension of introducing yourself to others on paper. It shows your personality and the Image you want to portray.

Here are ten "my Áura" rules of etiquette for business cards:
1. Always use a neat, crisp, clean and pristine card when offering to someone.
2. Always offer card either with right or both the hands. Never offer card with your left hand.
3. While offering the card always look towards the face of the person and keep the front printed side of the card upwards and facing the receiving person.
4. Always receive a card with your right or both the hands. Give it a look for few seconds and try to compliment about it like' how beautiful the color of the card is 'or' you really appreciate the design of the card'.
5. Do not scribble or write on the card in front of the person who is offering you. In Japan it is considered to be writing on the face of the person.
6. Never put the business card in the back pocket of your trouser and sit on it. Always keep the card either in the front pocket of your shirt or in the card case.
7. Always present only one card to one person. Never distribute your business card like you are playing poker cards.
8. Never offer business card during meals.
9. If presenting business card to more than one person start from the highest ranking and move down according to the position and authority.
10. Always offer your business card with a smile and see the difference.

my Aura is always there in case you need any further information. 
Please feel free to visit www.myauraimageconsultant.com or 
contact us at: info@myAuraImageConsultant.com

Campus To Corporate - 'Facing Interview'

You are a new graduate with an admirable degree and you have set your heart on life as a corporate employee.. Unhappily, large obstacles lie in your way. No business degrees as yet address the art of consultancy; since you are fresh from campus, no one in the business world has experienced your rare skills. Most importantly, you are young  and have to face many challenges in life, be it a job interview or entering the corporate world at the managerial post.


The corporate sectors believe in performance.When a student is going to attend any campus to get selected for job, he or she must keep in his or her mind that the corporate sectors are full of challenges. Work pressure is inevitable. Hence, one must learn about how to be adjustable in such situations. During the academic sessions, the qualities like team-spirit, punctuality, creative bent of mind and the last but not the least honesty must be cultivated in order to lead the corporate world. Appropriate dress code is also a matter of fact. But before all this, facing interviews could be an anxious process but it can also be a great learning experience.


First Impressions are critical when entering a room for an interview. You should try to find out the answers to some questions like do you feel excited or reticent, which areas of your interview style need changes,you speak slow or fast and what style of dressing you prefer?

Be careful to match your style of dress to that of your interviewer, industry and region.

If you prefer to dress formally, you will probably feel more comfortable and confident. Your speech pattern should be well paced, not too fast and not too slow. Avoid fillers like 'you know'

'kind of' and always do a complete research  of the company before you go for the interview.

 Mistakes To Be Avoided At An Interview:

1. Being unprepared.
2. Not knowing why you are the good candidate for the job.
3. Nervousness.
4. Monopolizing the conversation.
5. Giving one word answers.
6. Lying.
7. Showing little enthusiasm for the job.
8. Being too modest.
9. Poor Appearance & Body Language.
10. Bad mouthing a former employer.
11. Being Defensive.

Tips for successful Interview:

1. Prepare yourself.
2. Dress appropriately for the position.
3. Approach each interview as a chance to advance your career.
4. Don't live in the past.
5. Be yourself.
6. Sell yourself by preparing some success stories to tell.
7. Give an impressive introduction.
8. Turn negative experiences into positive by figuring out what you learned from them.
9. Make eye contact and a good hand shake.
10. Match the energy of the interviewer.
11. Stay calm.
12. Avoid personal details.
13. Be positive and think for the BEST.

ALL THE BEST!!!